Free tool

Event Seasonality Analyzer: strong and weak months

Find the strong and weak months in your own monthly figures: the peak, the low point and how much the season matters.

Enter the 12 monthly values of one year, from January to December. If you have two years of data, add the second year and enter 24 values: the same months are added together.

Monthly data (e.g. attendees, revenue)

How it works

Enter twelve values, one per month, taken from your own activity: for example attendance or takings of your events over a year. The tool uses those numbers to find the peak month, the lowest month, how much your pattern depends on the season and the month-by-month trend. It does not use outside data: no market demand, no prices, no information about venues. The result describes your year, not the industry's.

Frequently asked questions

How are the seasonal trends calculated?

From the twelve values you enter: a moving average separates the underlying trend from the part that repeats with the seasons, then the tool shows the highest month, the lowest month and how far the values move away from the average. It uses no data from other events.

What factors affect event seasonality?

The main factors are: climate and weather, the academic and working calendar, public holidays and long weekends, competition from other local events, availability of venues and suppliers, and the tourist season in the area.

How can I take advantage of the low season?

In the low season venues and suppliers are often cheaper, more dates are available and fewer events compete for your audience. The tool shows which months are lowest in your own figures: that is where to start when you consider an off-season event.

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