Free tool

Event Competitor Analysis Tool

Compare your event with competing events on dates, prices, format and audience to find market gaps and avoid clashing dates.

Event A
Services included
Event B
Services included
My Event
Services included

Comparison matrix

CriterionEvent AEvent BMy Event
Price (€)120 €200 €150 €
Capacity200300250
Services3/65/64/6
Parking✓✓✓
In-house catering✓✓✓
Wi-Fi✓✓✓
AV equipment✗✓✓
Disabled access✗✓✗
Photography service✗✗✗
Positioningeconomicopremiummedio

Gap analysis and risk score

Event ARisk 30%
Missing services:AV equipmentDisabled accessPhotography service
Event BRisk 50%
Missing services:Photography service
My EventRisk 40%
Missing services:Disabled accessPhotography service

How we read your data for the suggestions: each competitor counts as a risk, with a likelihood from 1 to 5 taken from its threat score (one point every 20) and an impact set at 3 out of 5 for all of them.

How it works

Enter the details of competing events (dates, prices, format, audience) to get a comparative analysis of your positioning. The tool identifies market gaps, the strengths worth highlighting and the dates or formats that clash with competitors, so you can avoid them when planning.

Frequently asked questions

How do I analyse competitors in the events industry?

Map every similar event in your market (same audience, same period) and analyse prices, format, speakers, sponsors and online presence. Identify what they offer that you don't, and vice versa, to define your competitive advantage.

How can I make my event stand out from the competition?

Stand out on: unique content (exclusive speakers, innovative format), attendee experience (structured networking, dedicated app), accessibility (pricing, location, streaming) or community (a strong brand identity, year after year).

Why analyse competitors before launching an event?

Competitor analysis helps you find a unique positioning, avoid clashing dates, set competitive pricing and identify the audience that existing events don't serve, so you can focus your promotion on it.

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