Free tool

Event Feasibility Study

Assess whether your event is feasible across 5 key dimensions: financial, timing, operations, marketing and safety, and get a recommendation: go ahead, review or drop it.

Financial
Timing
Operations
Marketing
Safety

Financial

Available budget, funding sources, income/expense forecast.

5/10

How it works

Score your event from 1 to 10 on five dimensions (financial, timing, operations, marketing and safety), adding notes where useful, to get a structured feasibility assessment. The final result includes a go/no-go recommendation and can be exported as a PDF.

Frequently asked questions

What is an event feasibility study?

A feasibility study checks whether an event can be delivered in technical terms (venue, suppliers, logistics), financial terms (budget vs estimated costs, break-even potential) and market terms (demand, competition, timing). It reduces the risk of failure.

When do I need a feasibility study for an event?

It is recommended for new events (first editions), events that require a significant investment, events in new geographic or demographic markets, and when you need to convince investors or sponsors to fund the initiative.

What should an event feasibility study include?

A feasibility study should cover: market demand analysis, assessment of potential costs and revenue, competitor analysis, assessment of the internal resources available, the main risks and a mitigation plan.

Keep going

Related guides and tools