Free tool
Event Marketing Timeline Planner
Build a complete marketing calendar to promote your event, with content ideas, posting frequency and key messages for each phase.
How it works
Enter the event date and the communication channels you plan to use to generate a complete promotional calendar with suggested content, posting frequency and key messages for each phase. The tool spreads your announcements over time to help you maximize registrations and visibility.
Frequently asked questions
How do you promote an event online?
Use a multichannel strategy: email marketing to your existing contacts, social media for brand awareness, search ads to reach people looking for similar events, PR for press coverage and partnerships with influencers in your field.
When should you start promoting an event?
Start promoting at least 8-12 weeks ahead for large events. Step up your communication in the final 2-4 weeks with reminders and a sense of urgency. A "last chance" email around 48 hours before the event can bring in a good share of late registrations.
What is the ideal marketing budget for an event?
A common guideline is to set aside 10-20% of the total budget for promotion. For new events with no track record, or to reach new audiences, consider investing up to 25-30% to build the first edition.
Keep going
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