Free tool
Event Communication Plan Generator
Build your event communication plan for before, during and after the event: audiences, channels, key messages and timing.
How it works
Define the target audience, the available channels and the tone of voice to generate a structured communication plan with messages, frequency and formats for each phase: pre-event (build-up), during and post-event (follow-up). The plan also covers crisis communication.
Frequently asked questions
How do I create a communication plan for an event?
An effective communication plan defines: communication goals, the target audience for each message, priority channels, key messages for each phase (before, during and after the event) and the KPIs used to measure each action.
Which channels should I use to promote an event?
The main channels are: email to your existing contacts, social media for awareness and sharing, PR and media for credibility, paid advertising to reach new audiences and partnerships to access existing communities. Track the results of each channel to see which works best for your audience.
How should I handle post-event communication?
Within 24 hours: thank attendees with a link to photos and materials. Within a week: send the satisfaction survey and the event content (videos, slides). Within a month: share a results report and announce the next edition.
Keep going
Related guides and tools
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