Free tool

Sponsorship ROI Calculator for Events

Calculate sponsor ROI, CPM and cost per contact for your event sponsorship packages, and build the pitch for prospective sponsors.

People who will see the sponsor's logo or materials
Average economic value of a qualified lead for the sponsor
Sponsor investment€5,000
Expected lead revenue€10,000

Sponsorship ROI

ROI 100%
  • Sponsorship ROI
    100%
  • Expected revenue from leads
    €10,000
  • Event CPM (cost per 1,000 impressions)
    €500
  • Event CPM vs digital (€5 average)
    +9900% more expensive
  • Cost per lead
    €100

Suggestions

  • The event CPM is much higher than digital. Check the quality of the target audience.

How it works

Enter the event data (expected attendance, media reach, attendee profile) and the benefits included in the sponsorship package to calculate the sponsor's ROI in terms of CPM, cost per contact and brand exposure value. The tool automatically builds the benefits presentation for the prospective sponsor.

Frequently asked questions

How do I convince a sponsor to fund an event?

Show hard data: audience size and profile (how well it matches the sponsor's target), media visibility (estimated reach), cost per contact compared with other channels, and case studies of similar sponsorships with documented ROI.

How do I calculate the value of an event sponsorship?

Add up: logo visibility (estimated impressions × industry CPM), sampling or demos (expected conversions × margin), leads acquired (number × lead value) and PR value (media coverage expressed as equivalent advertising).

How much should I ask a sponsor for?

The sponsorship fee depends on the scale of the event and the benefits in the package: price it on the value the sponsor receives, calculated as above, rather than on your own costs. Offer packages in three tiers (gold, silver, bronze).

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