Free tool

Trade Show Booth ROI Calculator

Calculate the ROI and break-even of your trade show booth: space, build, staff, materials and logistics, plus cost per lead.

Booth costs
Lead projection
Typical B2B range: 5-15%

Trade Show Booth ROI

ROI -52.9%
  • Total investment
    €8,500
  • Expected revenue (after conversion)
    €4,000
  • Estimated ROI
    -52.9%
  • Cost per lead (CPL)
    €106.25
  • Break-even (minimum leads)
    170 leads
  • Compared with digital marketing
    136.1% more expensive

Suggestions

  • Negative ROI: check your lead projections or negotiate a cheaper booth.
  • You need at least 170 leads to cover your costs, but you expect 80.
  • The CPL is high (€106.25). Consider improving lead quality by booking meetings before the show.
  • Plan a digital lead capture system (QR code, badge scanner app) to collect as many leads as possible.

How it works

Enter the booth size, the type of trade show, your goals (brand, leads, sales) and the number of days to calculate the total cost of exhibiting, including space rental, booth build, staff, materials and logistics. You also get an estimate of the cost per lead generated.

Frequently asked questions

How much does it cost to exhibit at a trade show with a booth?

The costs of exhibiting include: space rental (usually priced per square metre), booth design and build, promotional materials, staff for each day of the show and logistics. Prices vary a lot between shows and countries: ask the organiser for the price list and enter the figures here.

How do I calculate the ROI of a trade show booth?

Measure: the number of qualified leads collected, conversions into customers in the following months and the average contract value of customers acquired at the show. Compare the revenue generated with the total cost of exhibiting to calculate the actual ROI.

How can I get the most out of a trade show booth?

Before: promote your presence to customers and prospects and book meetings in advance. During: bring your booth to life with demos and interactive activities, and capture qualified contacts with a digital system. After: follow up with every contact within 48 hours.

Keep going

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