Free tool

Event Stakeholder Matrix

Map your event stakeholders by power and interest and get an engagement strategy for each quadrant. Free stakeholder mapping tool.

Add stakeholder

Quadrant: Monitor

Main sponsorSponsor
P: 9I: 8
MayorMunicipality
P: 8I: 4
AudienceAttendee
P: 3I: 9
AV supplierSupplier
P: 4I: 3

Power-Interest Matrix

Manage closely
Main sponsor
Keep satisfied
Mayor
Keep informed
Audience
Monitor
AV supplier

Communication plan

Manage closely

High power, high interest

Involve actively, update often, ask for feedback.

Frequency: Weekly or fortnightly communication

  • Main sponsorSponsor

Keep satisfied

High power, low interest

Inform about important decisions, avoid information overload.

Frequency: Monthly communication or at key moments

  • MayorMunicipality

Keep informed

Low power, high interest

Share regular updates, use their enthusiasm as ambassadors.

Frequency: Newsletter or periodic briefing

  • AudienceAttendee

Monitor

Low power, low interest

Monitor without over-communicating. Update only on significant changes.

Frequency: Minimal communication, only when needed

  • AV supplierSupplier

How we read your data for the suggestions: each person or group counts as a risk, with a likelihood equal to half its power and an impact equal to half its interest, rounded to a scale from 1 to 5.

How it works

Enter all the stakeholders of your event (sponsors, partners, authorities, media, suppliers) and rate each one's level of interest and influence. The matrix automatically places each stakeholder in the right quadrant and suggests the most effective engagement strategy for each.

Frequently asked questions

What is a stakeholder matrix for an event?

A stakeholder matrix maps everyone with a stake in the event along two axes: influence (ability to affect the event) and interest (involvement in its outcomes). It helps define the communication and management strategy for each group.

Who are the stakeholders of an event?

An event's stakeholders include: sponsors and financial partners, local authorities, media and influencers, key suppliers, the reference community, the organising team, attendees and, for recurring events, attendees of previous editions.

How do I manage high-influence stakeholders?

High-influence, high-interest stakeholders (key players) need frequent, personalised communication, involvement in strategic decisions and regular progress updates. Not giving them enough attention can put the whole event at risk.

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