Free tool
SMART Goals for Events: Objectives and KPI Dashboard
Turn your event goals into SMART objectives with KPIs, and track them on a dashboard on the day and after the event.
Specific
Excitement - Creates enthusiasm in the target audience.
Tip: Describe the objective precisely: who, what, where, when, why.
How it works
Define your event goals with the SMART framework (Specific, Measurable, Achievable, Relevant, Time-bound). The tool guides you through writing each goal with structured questions, assigns KPIs automatically and builds a dashboard to track them on the day of the event and afterwards.
Frequently asked questions
How do I set SMART goals for an event?
A SMART goal for an event could be: "Reach 500 paid registrations within 4 weeks of the event date, with a satisfaction rate above 90% measured by a post-event survey". Every element of the framework must be stated explicitly.
Which KPIs should I measure to judge an event's success?
The main KPIs are: fill rate, attendee NPS, cost per attendee, ROI, media and social coverage, number of leads generated, return rate for future editions and achievement of the stated business goals.
How do I measure the goals of a networking event?
For a networking event, measure: connections made per attendee, satisfaction with the quality of interactions (survey), leads generated, contracts or partnerships started after the event and attendance at the following editions.
Keep going
Related guides and tools
- Guide
SMART Objectives for Successful Events
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Event ROI Calculator
Calculate the return on investment of your event from total cost, direct revenue and the value of the leads you generate. Free, no sign-up.
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Event Feasibility Study
Assess whether your event is feasible across 5 key dimensions: financial, timing, operations, marketing and safety, and get a recommendation: go ahead, review or drop it.